Guerilla marketing is an unconventional form of advertising
Guerilla marketing is a type of advertising that targets customers when they least expect it using a variety of tactics. Guerrilla marketing uses imagination, energy and time rather than relying on a gigantic marketing spend required for above the line advertising campaigns such as TV and radio advertising. Typically, guerrilla marketing campaigns target customers in unexpected places and the campaigns can be unconventional and potentially interactive. However, guerrilla marketing can also have a negative side as it can be in poor taste and involve graffiti or defacing public property. Businesses may want to take a view to judge whether their campaign will have a more negative impact and get them unnoticed for the wrong reasons. Guerrilla marketing aims to create unique, engaging and thought-provoking advertising which ultimately wants to generate a buzz thus going viral.
Guerilla marketing campaigns can involve a number of approaches
Guerrilla marketing campaigns include unusual approaches such as intercept encounters in public places, street giveaways, public relations stunts and any other unconventional marketing designed to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to engage the consumer and create a memorable brand experience. Viral marketing has become one of the most popular forms of guerrilla marketing due to the meteoric rise of popularity in social networking websites. Mobile phone apps have also enjoyed an increase in popularity especially amongst the younger consumers who have proven to be an incredibly hard to reach audience through conventional methods.
For guerrilla marketing campaigns that really work, go to Ambient Media today
If you would like to get your product or service noticed then you should really consider using guerrilla marketing experts. To find experienced and professional guerrilla marketing experts whose campaigns really work, look no further than by going online today to www.ambientmediaww.com. There you will find a great agency who can specialise in getting your product front and centre.
Guerilla marketing
is one of our techniques that we use in order to bring brands back to life. Ambientmediaww.com provides ambient advertising techniques as well – visit our website for more information!