If you are looking for SEO services the temptation to simply use the first one you find or the cheapest can be overwhelming. However, because search engine optimisation (SEO) is so critical this is not an approach you can afford to take.
If your website is not properly optimised no one will find it and having a web presence will do you no good whatsoever. When you consider that over 60% of all purchases either take place over the web or involve research carried out over the web you cannot afford to be in this situation.
Search engine optimisation is an ongoing process. Success depends on accurate monitoring of your market place online and how your website is performing in relation to the hundreds of others out there who are your direct competition. The top SEO firms use Google Analytics to do this accurately.
Why Top SEO Services Use Google Analytics
To understand why the top SEO firms use Google Analytics you have to bear in mind that 65.3% of all online searches in the US are carried out using Google. In the UK, it is a whopping 89.2%. This means that if you want to reach as many potential customers as possible your website has to rank well in Google. The best way of determining if your website is doing so is to use Google’s own data, which they kindly provide to the public in the form of Google Analytics.
However, using Google Analytics is very complicated. There is a lot of data there and unless you have a good understanding of the web, SEO and Google Analytics you can very easily misinterpret that data and go off in completely the wrong direction.
Google provides training for Google Analytics and the best SEO services are to be found from firms whose personnel have completed that training. The top firms reach of Google Analytics Partner and the very best become accredited as Google Analytics Premium Authorized Resellers. If you need SEO services look for the firms that are at the very least Google Analytics Partners.
iVantage provide a wide range of SEO services. They are Google Analytics Partners and Premium Authorized Resellers, this fact coupled with years of experience means they give a fantastic service.