Brochure holders are used to market and display your literature and products therefore should be well designed, of premium quality and doesn’t obscure your message. Appropriate brochure holders play an important part in the success of your brochure campaign.
By the time you’ve spent a small fortune on designing and printing professional looking brochures, you want to ensure the brochure holders are up to the same standard. Literature must be seen and attention grabbing to entice prospective readers from picking up your expensive prints. However this may be fruitless if the brochure holders hide or cheapen your literature.
Therefore the design and location are important factors when creating or choosing brochure holders to fit in with the style of your brochures.
The size of the brochure holders is also important as a perfect fitting brochure creates a more professional look. Brochures that are too large to fit into the holders or too small look messy and people are less likely to pick one up as they’ve already made a judgement before reading the title. Brochure holders should be large enough to fit a sufficient amount of your brochures without being overstuffed. It is always better to use a larger holder for a comfortable fit than one too small that is crammed full of brochures.
Brochure holders should also be located in places with high people traffic to increase the chances of your brochures being noticed and read. Brochure holders could be located in public areas, office or commercial lobbies or reception areas, department stores, shop floor, trade shows, conference events and even on public transport.
The type of brochure holders required will depend on whether they will be displayed on a table or affixed to a wall. Free standing holders are designed to be stood on a table or any flat surface. Taller holders are designed to stand on a floor and normally consists of several shelf compartments to various brochures. In busy areas, you may want to display your brochures at a higher level by fixing them to a wall. Positioning your brochures at waist level or above will more likely catch the attention of those walking past.
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